THE SHIFTING PARADIGM IN INDONESIAN FILM DISTRIBUTION DURING THE COVID-19 PANDEMIC

Cinemas or movie theaters are one of the industries that can hold its own amidst digital disruption. As a means distribution and exhibition conventional films, cinemas have ability to adapt themselves various innovations; starting from audio-visual projection device, ticketing, payment system 3D technology. The existence survival cinema rely on two factors, namely film moviegoer COVID-19 pandemic has shifted these factors. If previously moviegoing occurred conventionally, activities considerably online distribution/streaming. This study analyzed paradigm shift in during after using “three-stage model theory building” as an analytical tool which is part descriptive-qualitative methodology. results showed anomaly shifting evidenced by fact it not new media pose threat cinemas, but insubstantial social functions pandemic. There five factors why will continue develop medium post COVID-19: adaptation, big screen sensation, entertainment values, historical economic